What is backlink, why it is important for SEO

If you have read about SEO somewhere or you are a new blogger, then you must be a little familiar with the word ‘Backlinks’. You must have also thought about what is Backlink and what is its importance in SEO. You use the On-Site / On-Page SEO Techniques like Keywords, Meta Description, etc. to increase the traffic of your websites but in the absence of more information, Ignore the importance of Backlinks. Backlinks are very important for your blog because the Search Engine checks the authority of any website based on backlinks. Backlinks are an important factor in determining the search rank of a website by search engines.


Backlinks, as the name suggests, are links that connect your WebPage to another WebPage. That second page can also be on your own website and can also be on any other website. The link which appears on any other page, when visitors click on your page, is called backlink. They are also called Inbound Links (IBLs).

These are called Backlink because they point back to your page from another page. Backlinks that are located in our own domain are called Internal Links and Backlink located on another website is called External Link. Proper use of Quality Backlinks greatly improves the Search Engine Ranking of your website.

Backlinks also help Search Engines in finding links to your website and accessing your website through them. Especially for a new website or blog, creating Quality Backlinks is even more necessary as it makes quick search and indexing of your site easy for Search Engines. At the same time, they send Referral Traffic to your website or blog, which is Targeted Traffic and its Bounce Rate is very low.

How to Make Quality of Backlinks?

Many times, bloggers do not get any benefit in SEO even after creating a lot of backlinks to their blog or website. The only reason for this is that their backlinks do not have quality backlinks. For example, suppose your website is about Technology Reviews and you have created your backlink on a website related to Dog Care. Such backlinks will not benefit your SEO in any way. Because along with Search Engines Quantity, we will also see the similarity of both Backlinks Hosting Site and Targeted Site.

Before creating backlinks, keep in mind that any blog post you are making links to should be of high-quality content in that blog post and if the user clicks and reads your blog post then it should benefit. The other important thing is that do not make Backlink everywhere but only on such Relevant Websites on which the user will benefit from leaving the link.

To create quality backlinks you can use the following Ways-

Guest Blogging: Guest blogging is one of the best ways to generate Quality Backlinks. This is the most commonly used method. You have to find some such famous blogs related to the topic of your website which accepts guest posting. Then write an Attractive and Informative Post on those blogs and include a link to your blog in that post. Not only will you get a good backlink, but the visitors of that website will read your post and will be attracted to your website.

Comment on other blogs: Commenting on other blog posts is also a good way to get backlinks. It should be noted that the blog supports Do-Follow Links. Do-Follow Links means those links from which we get the benefit of Backlinks. All Blogs do not support Do-Follow Links and hence we do not get any referral from the comments made on them. Therefore, we should comment on more and more Do-Follow Blogs. Leave only a small comment, the comment also adds some value only then you will get the benefit.

Use Blogging Community: Make full use of Blogging Communities like Indiblogger, DoSplash, Inbound, and Blog Engage. Post the content of your website on them. If your content is good and informative then you will receive Upvotes. This will not only improve your search engine ranking, as well as the backlink of your website on these communities will also increase your website traffic in great quantity.

Exchange links with other bloggers related to your Niche: Link Exchange with other bloggers related to ​​your website. With this, your website will get backlinks. In Link Exchange, two bloggers place each other’s links in their own blog post, both of which get quality backlinks. This is a free and easy way to get Quality Backlinks and it also has Guaranteed SEO Boost.

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